Celebrating Dior’s 70th anniversary

August 03, 2017
Dior and Hôtel Plaza Athénée have enjoyed a long and illustrious relationship stretching back 70 years  an anniversary well worth celebrating. In fact, it was Hôtel Plaza Athénée that originally inspired Christian Dior to open his first atelier on avenue Montaigne.


Christian Dior model strikes a pose in front of Hôtel Plaza Athénée, 1955

Dior showcases his New Look collection at Hotel Plaza Athénée

Back when Christian Dior aspired to be an established fashion designer, he is said to have walked along avenue Montaigne and stopped outside Hôtel Plaza Athénée. At that moment he made a promise to himself that if he launched his own couture house it would be here. His dream came true a couple of years later when he acquired a property across from the hotel at 30 avenue Montaigne, and shortly after, in 1947, he launched his famous New Look collection.


The perfect partnership

Dior wanted an elegant, cosmopolitan clientele and realised that these were kind of people who chose to stay at Hôtel Plaza Athénée. What he didn’t know at the time was that guests would also start staying at the hotel to be close to Maison Dior!

The name has it

In homage to Christian Dior’s love for Hôtel Plaza Athénée, his first collection included creations called Plaza and Athénée. His models regularly frequented the hotel and appeared in fashion shoots here. A wonderful claim to fame is that Dior’s legendary Bar suit was named after our hotel’s chic bar and was considered the perfect outfit for enjoying cocktails.

René Lambert and Christian Dior at the Hôtel Plaza Athénée – 1950


Home from home

Dior loved Hôtel Plaza Athénée. In his view, it was one of the most beautiful hotels in Paris, with its red awnings, geranium-filled balconies, gold lettering and subtle luxury. As it was so near his fashion house, he often lunched at the hotel and it is said he thought of us as his second home.


For the love of food

Christian Dior was fond of inviting his customers to lunch at Hôtel Plaza Athénée. He had a great love of food, appreciating fine cuisine and simple recipes in equal measure. World renowned chef Alain Ducasse has recently taken inspiration from Cuisine Cousu-Main, a book of Monsieur Dior’s favourite recipes, to create a special Dior Menu at Le Relais Plaza and Alain Ducasse au Plaza Athénée.


Spa celebration

The Dior Institut au Plaza Athénée is a modern day example of the continued relationship between Dior and the hotel. It was always Dior’s desire to make women feel prettier, happier and in harmony with themselves and a spa is the perfect way to do that. In celebration of this 70-year bond with Dior the spa is offering a special Dior inspired gift available until December 31.

Show me the spa

Relax and unwind at the Dior Institut at the Hôtel Plaza Athénée

Browse by City


London is one of the world’s most impressive capital cities. With its unique and vibrant blend of history and culture, and a seemingly endless number of museums, galleries, public parks and attractions – London has much to offer visitors craving a luxury city experience. And as one of the gourmet capitals of the world, new restaurants, clubs and bars open in London all the time, providing ample opportunity to enjoy fine dining and afternoon teas, and plenty of reasons to come back again and again.