Shopping in Rome
If Milan is Italy’s Fashion Capital, then Rome is its Shopping Capital. Whether you’re after designer labels or traditional craftsmanship, the city is filled with excellent opportunities to expand your wardrobe. Learn how to dress like an Italian at the glamorous Via Condotti, pick up unique antiques at Via dei Coronari, and uncover the best boutiques in the city with this two-day shopping itinerary.
Start the day with a five-minute walk to Piazza Mignanelli.
The historic square of Piazza Mignanelli features the atelier headquarters of Valentino, one of the country’s leading Italian fashion houses. Gaze at the grand palazzo and imagine the fashion magic taking place inside, before visiting the grand Valentino boutique opposite on Piazza di Spagna to browse the latest collections on display.
Then, take a two-minute walk to the top of Via Condotti, next to Piazza di Spagna.
Via Condotti is the most glamorous street in Rome. Nearly every address is a designer boutique, showcasing new collections straight off the catwalk. Many of Italy’s greatest fashion labels, such as Gucci, Prada, Dolce & Gabbana and Giorgio Armani, call this illustrious avenue home, sharing the road with international brands such as Burberry, Cartier and Montblanc.
Palazzo Fendi can be found at the bottom end of Via Condotti.
If you’re a devotee of luxury Italian fashion house Fendi, make time to visit the refurbished Palazzo Fendi. The five-storey flagship store is housed in a stunning building and features ready-to-wear fashion for men and women. Award-winning Japanese eatery Zuma, on the palazzo’s fourth floor, is an excellent spot for those who wish to lunch in style.
Next, take a 15-minute walk to Via dei Coronari.
Via dei Coronari
For antiques shopping in Rome, there’s nowhere better than Via dei Coronari. Follow the city’s well-heeled locals down this charming cobbled street to discover quaint stores displaying all kinds of antiques, from art and jewellery to books and interiors. Whether you’re seeking a unique piece of furniture for your home, a rare collectable or a historic artefact, you’ll find it here.
The final destination of the day is a 10-minute walk from here.
Exuding French elegance with a touch of Italian flair, this stylish space is part-boutique and part-gallery. Founded by two of the city’s top creative directors in fashion, Daria Reina and Andrea Ferolla, the intriguing concept store brings together handcrafted items from around the world. From tote bags and cashmere shawls to objets d’art and tableware, there’s much to discover.
Hail a taxi and enjoy a 20-minute drive back to the hotel.
Begin your day with a personal shopping experience. Agree a meeting point with your guide, Eleanora Attolico.
Grand Tour Shopping with Eleanora Attolico
Why shop when someone else can do it for you? Taking the hassle out of shopping in Rome is Vogue Italia fashion journalist and personal shopping consultant Eleonora Attolico. Through her tailor-made Grand Tour shopping experience, she takes guests into the best boutiques, workshops and ateliers in the city, bringing her expert eye for style along, too.
At the end of the tour, make your way to Galleria Alberto Sordi.
Galleria Alberto Sordi is a beautiful shopping arcade in the heart of Rome. At the centre of the arcade is La Rinascente, an eclectic department store offering upscale fashion, accessories and beauty products. A highlight for style-savvy visitors, the store brings a wealth of contemporary international brands and classic Italian designers together under one roof.
Next, take a 15-minute walk to Profumum Roma on Via di Ripetta.
If you’re interested in selecting a new signature scent or picking up a special gift for a loved one back home, visit renowned luxury perfume house Profumum Roma. The boutique specialises in premium niche fragrances that are unique to the city. There are several varieties to sample, all of which come in a stylish signature bottle.
Then, take a 10-minute walk to Peppino Capuano.
For high-end Roman jewellery, visit Peppino Capuano. One of the most exclusive names in the business, the boutique at Palazzo Caffarelli is famed for its exclusive, handcrafted jewellery pieces. Browse the latest collections and discover why the brand has been beloved by stars such as Brigitte Bardot since opening in 1960.
The final stop is a 10-minute walk or drive from Palazzo Caffarelli.
For the ultimate Roman makeover, invest in a bespoke Italian suit. Sartoria Ripense, owned by tailor Andrea Luparelli, is one of the city’s best tailoring houses. A favourite of the local fashion set, the workshop is equally adept at crafting classic three-piece suits as it is custom creations – available in a rainbow of colours and materials, tailored to each customer’s size and taste.
To get back to the hotel, it’s a 10-minute drive or a 20-minute walk.
All journey times are approximate and subject to variation.